Reʋeаled: Tһe ѕtаggerіng імраct of маncһeѕter Cіtу’ѕ Cһамріonѕ Leаgᴜe trіᴜмрһ on gloЬаl ѕһіrt аnd retаіl ѕаleѕ

It was announced that Manchester City saw a significant increase in global kit and retail sales following their Champions League victory and treble in 2023.

Pep Guardiola and his players won their first UEFA Champions League title in the final game of the historic 2022/23 season at the Ataturk Olympic Stadium. Rodrigo’s goal in the second half provided unforgettable memories.

The competition in Turkey crowned a sensational few weeks for Manchester City, after winning the Premier League title over Arsenal and the FA Cup final victory over strong local rivals Manchester United.

This on-field success is now reflected in a dramatic increase in off-field revenue. A new report details the impact of the club’s success on its development as a globally recognized brand and rival to Europe’s big names

Manchester City recorded significant growth in key markets around the world, particularly North America and Asia, with their pre-season tour of Japan and South Korea boosting numbers significantly.

As revealed by The i’s Mark Douglas, who claims Manchester City’s shirt sales in “key global markets” in North America and Asia have “skyrocketed” following the club’s UEFA Champions League triumph in Istanbul last season.

The report quotes a “leading industry figure” as revealing that winning Europe’s premier club competition now means City are ahead of Barcelona, ​​​​Real Madrid, Liverpool and Manchester United in terms of brand awareness to catch up with the whole world has “almost been achieved” World the world.

But how do these numbers compare after the UEFA Champions League victory and treble overall, accompanied by a third consecutive Premier League title and an FA Cup victory over Manchester United at Wembley?

The i reports that between June and August 2023, retail sales – the “vast majority” of which are T-shirt sales – rose 108% compared to the same period last year. It was also announced that sales of shirts and details increased by 90% in the 2022/23 season compared to last year.

Manchester City also experienced exceptional digital growth in the Far East. A report by Mark Douglas shows that jersey and retail sales in South Korea rose 325% in June and August 2023, while in Japan they were 485%. .

Design concepts for Manchester City’s kits for the 2024/25 season are already being worked on at Puma headquarters, and club officials are also considering their options ahead of the upcoming pre-season tour.

Although the club’s intentions cannot be confirmed, Manchester City will certainly want to use the upcoming overseas trip to further expand the club’s global appeal.

A return to the US still remains an option for Manchester City, as the North American market is seen as a top priority in terms of fan numbers and revenue growth, and the club has also now established close relationships with key partners in the Far East and East Asia.

With that in mind, however, City could look to capitalize on their core fans in the Middle East by exploring the possibility of hosting games in the United Arab Emirates sometime in the summer of 2024.