admin Manchester City have beaten previous sales figures in the 2022/23 season, selling more than 20,000 pints per game at the Etihad Stadium.
The club, who completed a historic treble of winning the Premier League, UEFA Champions League and Emirates FA Cup in the 2022/23 campaign, have also recorded incredible successes off the field.
Manchester City continue to enjoy impressive financial success, despite facing a series of charges in the Premier League for alleged irregularities relating to a period spanning from 2009 to 2018, in January Two. , Etihad executives have strongly denied any wrongdoing and 115 allegations remain to affect the club as it enters into sponsorship deals or during the transfer window, with four additions for the first team in the summer.
Mateo Kovacic, Josko Gvardiol, Jeremy Doku and Matheus Nunes all moved to the Etihad Stadium in the recent transfer window, as Pep Guardiola significantly overhauled his first team, amid the departures of senior duo Ilkay Gundogan and Riyad Mahrez Go.
Gundogan captained Manchester City during their treble-winning campaign, and scored a brace at Wembley Stadium during the FA Cup Final against Manchester United – netting a record-breaking volley just 12 seconds into the clash.
Despite a number of departures and the Premier League charges; Nathan Ake, Rico Lewis, Bernardo Silva and Kyle Walker all signed new long-term contract extensions.
Major Manchester City sponsors also agreed new deals, with the Manchester Evening News revealing that both OKX and Asahi have signed new partnership contracts.
Asahi, a major Japanese beer brand, reportedly sold 20,000 more pints per game at the Etihad Stadium last season compared to previous partner Heineken.
Asahi Super Dry became a Global Partner of the City Football Group in 2022, selling beer at the Etihad Stadium on the concourse and in ‘Tunnel Club’ hospitality.
The beer brand’s latest deal with Manchester City also includes a £20m kit sponsorship, with Asahi’s new alcohol-free vehicle becoming the new official trainingwear partner for 2023/24 season. Speaking to ManCity.com following the announcement of the new deal, Esteve Calzada, Commercial Director of City Football Group, said: “We are delighted to announce the extension of our partnership with Asahi Super Dry today now.
